White fish
Time:
Greenland halibut - Atlantic cod
From sea to table
White fish is a much appreciated by British consumers and can be used in a variety of dishes.
The range
Our range of whitefish is focused on convenient, easy-to-prepare products of fine quality and good taste. The species and cuts used are adapted to British palates. The well-known cod in a ovenready format and the more exotic Greenland halibut forms the product range.
Greenland halibut - Tested with consumers
Greenland halibut - Tested with consumers
We have tested how the British consumers liked Greenland halibut, and the conclusion was surprisingly clear despite low experience with the species:
- The appearance, smell and flavour of the Greenland halibut was liked
- 68% of consumers stated that they "liked" or "liked alot" the Greenland halibut in a blind tasting
- None of the consumers stated "do not like at all"
- 58% of consumers would order Greenland halibut in a restaurant
For more information about the consumer study, please contact your local sales office
The branded items include both natural and smoked variants in a appealing brand design packed in either bags or boxes.
See examples of branded items
